Complex ideas don’t sell themselves
Whether you're launching something new, navigating change, or trying to bring multiple stakeholders with you – the way you communicate it is as important as the idea itself.
Most ambitious projects fail not because the idea is wrong, but because the complexity never gets resolved into something clear enough to act on.
The strategy stays in the room. The narrative never quite lands. The stakeholders don't quite align. And momentum stalls.
THE PROBLEMWe work with founders, innovators and leaders to bring clarity to complex challenges – developing the strategy, narrative and stakeholder approach that gets people behind what you're building.
That might mean helping you articulate a proposition for the first time. It might mean working through a stakeholder communications challenge on a complex project. Or it might mean sitting alongside your leadership team in a fractional capacity over a longer period.
However we work together, the goal is the same: to make what you're doing legible – to the people who need to fund it, back it, join it or buy it.
WHAT WE DO
David Maher Roberts (DMR)
Managing Partner, Fractional CMO/COO
David has 25+ years of board-level experience across media, technology and marketing – including CEO at The Filter (a machine learning personalisation engine backed by Peter Gabriel), CEO/COO at Dialect (a global integrated marketing agency) and MD at Immediate Media.
He is also very active in the tech ecosystem in the South-West of the UK as a Non-Exec Advisor for startups and as the Founder of TechSPARK and The SPARKies. He was also a Dealmaker for the UK government’s Global Entrepreneurs Programme.
People keep telling him he's good at making the complex clear. He's spent a career proving it.
LET'S TALKIf something isn't landing the way it should – internally or externally – let's have a conversation.