Digital DNA

I sit here tonight on my sofa watching the telly. My PVR is polluted with stuff that the kids and my wife have recorded, so I am really left with channel surfing to quench my thirst for entertainment.

So, BBC1… Holby City (poor man’s ER)
BBC2… Coast (about the UK’s coastal cities)
ITV… Ladette to Lady (surely, this is the lowest of the low?)
Channel 4… Big Brother (I was wrong, this is the lowest common denominator stuff)

Ok, not any original or interesting content on right now on the main 4 channels. But, I have Sky, so I will be saved by the plethora of high quality digital channels on offer, won’t I?

Click… Road Wars

Click… Diary of a Mail Order Bride

Click… Britain’s Next Top Model

Click… 10 Years Younger USA

Ok, I give up. I reckon it’ll be easier and quicker for me to find some good stuff on the web. I am now on YouTube and within 2 seconds I find this… an Evian viral ad. It’s an advert and it is more engaging and entertaining than anything I found on the REAL telly tonight. Next time I am sitting here looking for tv entertainment, I will not reach for the remote, but pick up my laptop instead.

[Youtube="http://www.youtube.com/watch?v=XQcVllWpwGs"]