Digital DNA

Archive for the ‘Social Media’ Category

Facebook – a social network for the over 50s?

Posted by: David on: July 9, 2009

So, the over 55s are signing up to Facebook in droves (an increase of 500% in the last 6 months) possibly fueling the exodus of younger users. Ironic that a site that was initially built for college students is being taken over by ’silver surfers’. This could be a very good thing for Facebook. Let’s [...]

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The great social barometer

Posted by: David on: July 7, 2009

Michael Jackson is surely the first mega star to die in the digital age. Many people predicted that he would top the charts and the level of his domination in record stores was probably not a big surprise – we’ve seen that before. What has gripped me is how the internet absorbed our reaction and [...]

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Hi, I am David Maher Roberts - digital media expert and CEO of The Filter, a sophisticated recommendation and relevance engine backed by Peter Gabriel and Eden Ventures.

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