Digital DNA

To continue the analysis of what the UK’s biggest-selling magazines are doing online, I have analysed the market sectors rather than the magazines themselves.
The analysis points to a clear conclusion – the bigger the market sector (in terms of magazine sales), the less the sector has developed its online offering. I guess this is obvious [...]

Here’s a list of the UK’s Top 50 magazines (as measured by actively purchased copies) and what each one is doing online. The scary thing about this list is that 15 of the Top 50 magazines in the UK don’t have content-based websites (that’s 30%). They may have a media pack or a subscription page, [...]