Young adults watching online video at “near-universal levels”
The rise of online video services has been fascinating to watch. Especially over the last 6 months. Even though video sharing sites like YouTube have lead video consumption online, it is actually the “quality” end of the market (dominated by Hulu in the US and BBC iPlayer in the UK) that has further fueled this growth.
Recent research (by Pew) has found that video watching is nearing epidemic levels among the younger age groups – 9 in 10 internet users in the age bracket 18-29 watch content on video sites. And 1 in every 3 watches video content every day.
The interesting stat I found in this report was that amongst those who watch TV shows or movies online, 23% of them have hooked their computer up to a TV. It is video content that is leading the fabled living room convergence. Make no mistake.
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