Digital DNA

Glatonbury mud festival

Glastonbury was four times bigger in 2009 than in 2008… well, in digital terms, anyway.

The BBC festival website managed a record of 7.2 million video streams and the red button coverage on digital TV attracted over 6.1 million viewers over the weekend. Lady Gaga was by far the biggest act online – attracting 1.3 million streams compared to last year’s top act Jay Z who attracted just 119,000 streams…

So, why the increased interest compared to 2008? It’s not like there are 4x more people online, surely? It could be because they had three webcams placed around the site giving visitors a chance to watch from different angles. Even though that was cool, I think that the increase has more to do with the fact that the iPlayer has become even more prevalent in our everyday lives over the last 12 months.