Digital DNA

Archive for April 2007

Magazine sector analysis: Women’s Interest (Weeklies)

Posted by: David on: April 23, 2007

To continue the analysis of what the UK’s biggest-selling magazines are doing online, I have analysed the market sectors rather than the magazines themselves.
The analysis points to a clear conclusion – the bigger the market sector (in terms of magazine sales), the less the sector has developed its online offering. I guess this is obvious [...]

If you love magazines

Posted by: David on: April 18, 2007

If you are into magazines and mag culture in a big way, check out the growing number of excellent magazine-loving blogs out there: MagCulture (UK perspective) and Mag.Nificient (US perspective), Boicozine are just three good examples. Do you know of any more?

What are the UK’s Top 50 magazines doing online?

Posted by: David on: April 1, 2007

Here’s a list of the UK’s Top 50 magazines (as measured by actively purchased copies) and what each one is doing online. The scary thing about this list is that 15 of the Top 50 magazines in the UK don’t have content-based websites (that’s 30%). They may have a media pack or a subscription page, [...]


About this blogger

Hi, I am David Maher Roberts - digital media expert and CEO of The Filter, a sophisticated recommendation and relevance engine backed by Peter Gabriel and Eden Ventures.

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