Spent some time on new ’super-easy’ blogging platform tumblr. It takes less than 10 seconds to get started and the interface is extremely straightforward. I can see how a tool like this could take off with a much wider, non-tech savvy audience.

I know WordPress, Blogger and the others are painless, but the interfaces are environments still more suited to relatively experienced users – tumblr isn’t.

Just as I am writing this, my wife is sitting next to me and she has just commented on the tumblr interface and how less techy and how much more friendly she feels it is. My wife doesn’t blog, yet. But this could well be the kind of thing that makes non-bloggers like her take the plunge.